Why does your business need a blog?

By April 12, 2017Blog, Branding, Content

There is no denying that the sheer growth and popularity of the internet has revolutionised the world as we know it. Thanks to the internet, it is possible to connect with people anywhere in the World, explore the depths of human knowledge and, most importantly, watch hours upon hours of funny dancing animal videos on YouTube.

For businesses, the internet has provided a whole new way to engage with customers and sell services not just locally but around the globe.

Regularly we’re asked “Why do I need a blog?” Never fear, we’re here to help. So grab a coffee and relax as delve into one of the most popular methods of engagement on the web: Blogging.

What is a blog?

Simply put, a blog is a website or webpage that is regularly updated, normally run by an individual or small group, that is written in an informal or conversational style.

Sites like WordPress, Blogger and Tumbler have allowed people to create their own pages or sites where they can voice their opinions on every topic imaginable. In the last few years, we’ve seen the rise of beauty bloggers, food bloggers, lifestyle bloggers, travel bloggers, gaming bloggers, fashion bloggers… actually, pretty much every topic you can think of, there’s a blogger out there who writes about it!

So, why should I have one?

Blogs are a fantastic way to add additional value or information to your website. They allow you to speak directly to your clients and set the tone for your brand.

There are also numerous massive benefits to your search engine optimisation (SEO)! As your content is regularly indexed by search engines, it is deemed to be more current, more relevant and thus given higher ranking priority by Google etc. Higher ranking means higher visibility, which hopefully means more sales! Yay!

Furthermore, blogging helps to establish you as an ‘authority’ in your field. The best performing blog content is helpful and/or insightful to your target market, building trust and giving them a reason to dig deeper, or come back later. Relevant content is also much more likely to be shared through social media and other viral channels that introduce your brand to a wider audience, or increase visibility across multiple platforms.

What do I blog about?

The content of your blog should be equal measures what you are passionate about, and what you know most about. This should hopefully be your business!

If you can solve a particular problem for a reader, or provide them with information on a topic they are passionate about, they are far more likely to convert to a customer and, most importantly, to keep coming back for more.

If you can speak with authority about issues affecting your business, your industry or your customers, they will engage with your brand and view you as an authority on the very things you are trying to sell them. Always make sure to tie your posts back to your products or services to turn avid readers into customers, and authority into enquiries.

How often should I update my blog?

Most people naturally operate on a weekly cycle. Most people’s lives are organised around weekly routines, so depending on the level of engagement you are seeking to create, weekly posts are usually ideal. Fortnightly or Monthly posts are also fine, as long as you establish a routine so your readers know what to expect and when to check in.

However, if you are only blogging once per month, your readers may expect a long format, well researched piece or you may lose engagement quickly. For the majority it’s about striking a health balance between driving engagement, and producing quality content not just ‘for the sake of content’.

Where am I going to find the time for this?

We’re glad you asked! We know that running a business can be incredibly time-consuming and at times stressful enough as it is without adding additional work to the fold, so why not let us help you craft an awesome content strategy to help you achieve all the goals you have for marketing your business online?

We’re helping lots of our current clients on a monthly basis with content creation and we can help you too. We want to get to know your business, get you creating great content in no time, and exceeding your goals online.

Get in touch today to find out more.

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