What is Search Engine Optimisation?

Search Engine Optimisation (or SEO) is the process of improving the visibility of a website or page within search results. The higher ranking a page is, for a greater number of high traffic key phrases, the more visitors it will receive from a search engines (Google, Bing, Yahoo! etc).

SEO maintenance makes up the bulk of the activity on any SEO account. Search engines are constantly changing their rules to improve the accuracy of their searches. This means we have to work hard to maintain the best possible search engine ranking for your website. To maintain momentum, we monitor search engine activity, perform ongoing tests and constantly trial new techniques.

SEO campaigns are divided into two main categories; On Page and Off Page. Each project is reviewed on an individual basis to determine the best methods to apply to each project so that all steps are taken to increase a website’s profile. After the first few months each project is then reviewed to determine the effects of the work done so far and to re-assess the client’s website in comparison to their competitors to ensure the right amount of off page work is being done in order to compete with the competitors on page one.

 

 

 

 

To ensure a complete and thorough optimisation process, Purple Panda Media identify and resolve all possible aspects of your site that could be having a negative impact in search listings. We will then look to add value to the site by increasing usability and relative information to your pages.

On Page techniques include:

• Fixing Critical Errors (checking for & fixing broken links, creating XML and HTML sitemaps to improve site crawling, checking for & fix all W3c validation errors)
• Site Improvements (Adjusting meta tags, optimising image alt tags, checking for/remove duplicated content, optimising internal linking on site keywords)
• Blog Integration (Installation of WordPress, installation relevant SEO friendly plug-ins, creating link to blog from homepage, optimisation of blog homepage meta tags)

 

 

 

 

Off Page Campaigns look to improve a websites natural linking profile to build the domain authority of a site. Domain authority is determined by the number of backlinks a site has from other relevant sites that provide information about a particular subject. The more relevant backlinks a site has generally sees them rank higher for particular terms so the goal here is to build on the number of relevant links by the following linking methods:

• Article submissions
• Online Directory Submissions
• Social Media Submissions

 

At the start of all SEO projects we would review a client’s full linking profile to establish the shortfalls in comparison to the client’s competitors who are on page one for the main target keywords. Depending on the clients current linking profile we would then set out an off page monthly workflow plan in order to increase the client’s backlinks.