No one can deny the fact that in today’s age internet plays a vital role in the marketing of your businesses especially if it’s in the initial stages. It doesn’t matter if your business is small or humongous, blog posts can play a huge role in its expansion. Blogs are essential for a business as they have the ability to connect them with potential clients in ways other marketing strategies fail, as these targeted blog posts will actually engage the person who is reading them. So without further ado here are the five benefits of have a business blog!
The development of a successful brand is a long term process that takes months if not years. When a product enters the market place one of the largest problem it can face is that it’s connectivity with potential clients is absent. In a case like this when your product is unknown in a competitive market blogging offers you an ideal solution. Business blogs not only boost up your branding awareness, but also help to develop business-client relationships.
Increasing the Traffic on your website
Who wouldn’t want more traffic on their website? Blogs can become a major player in this department as well. When blogs are written effectively with engaging content they can captivate a reader within minutes and influence what they think about the product. Your Blog posts essentially should be written in a way that is both informative and at the same time compelling for the readers. Once someone has read your blog there is a good chance that they will visit your website, or share your content across Social Media.
Developing customer relationships
Any business owner who runs a successful business knows how important it is to develop customer relationships. Having a business blog is another way you can establish long term relationship with your customers. Running a successful business is largely dependent upon how you deal with people, writing with a friendly flair about business changes, new services and even when your closed over the Christmas Holidays can make customers feel more aware and at ease. It’s important that you regularly update your blog as regular updating can draw in more viewers and show your current customers that your business is moving forward and evolving.
Increasing your SEO
We live in a highly competitive world which asks for constant hard work and performance. Even if you’re running a small business, you will still face a degree of competition. This is where Search Engine Optimisation comes into play. Using your Blog you can increase the number keywords (things people search for) that are on your websiteand in turn improve your organic search engine ranking. Don’t get me wrong, Blogging isn’t the only thing you should be doig to optimise your website correctly, but it is a good start.
Your Company’s Philosophy
A Blog is a great place where you can share your vision, insights and philosophy of your company and the products you offer. You can even treat this area is a bit like the ‘About Us’ page on your website.
Well that’s our five reasons, do you have any you would like to share? Pop them in the comment box below.
If you don’t already have a blog, maybe it’s what your business really needs.