You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to re-evaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company.
If you’re not already segmenting your email lists, then now is the time. But it’s important you segment correctly. Even if you’re unsure where to begin, don’t sweat it. Segmentation will be different for every company and every industry. But there are a few tips you can use to help set you on the right path. Continue Reading