SEO is the detailed assessment, configuration and search engine registration of a website to achieve high listings under popular, relevant keywords in the major search properties. These search properties include search engines, directories, social media platforms, searchable portals and keyword bid engines. Search engines (prominently Google) are by far the most popular method of finding online material.
SEO involves detailed market analysis, strategic optimisation and submission aimed at providing high quantity, targeted traffic streams. SEO can achieve high ranks in the major search properties, not only under the site brand, but also heavily searched generic keywords relating to the site products and services.
A major factor in how well a website is ranked in Google is whether the website has been structured and built in a SEO-friendly way. This is why we discuss SEO at an early stage of any website brief.
We will always discuss the importance of SEO early in the brief phase of a project, and make recommendations based on our client’s needs. All our sites are built in a way that allows Google to crawl the site and index each page based on the information on the page.
Our SEO packages include the following:
- Keyword analysis
- Competitor analysis
- On-page optimisation
- Deep site optimisation
- Valuable link building
- Solutions for non-search engine compatible sites
- Solutions for catalogue sites
- Brand protective approach
- Fast, manual search engine submission
- Optimisation for a re-brand
- Position reporting